More About Me:
Beyond Design
I Graduate from ucla . My background spans a range of industries, from healthcare and e-commerce to SaaS and music tech, allowing me to develop a versatile skillset.
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Outside of design, I enjoy spending time with my family and exploring new creative outlets.
Check out this beautiful close-up of a Christmas ornament! my dougther and I snapped this while enjoying the San Carlos holiday decorations.
I'm Heidi Lai, a product designer passionate about crafting user-centered experiences that blend intuitive design with impactful results.
While I had fewer architectural projects early in my career, those experiences provided me invaluable, transferable skills that continue to inform and improve my design philosophy and commitment to innovative solutions.
My interest in photography helps me develop a keen eye for detail and composition, which informs my design work.
UX / UI Designer
Music Link LLC
2022-2024
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Led the design and launch of a mobile app and web platform, improving user adoption and pre-launch engagement through user-centered design and branding.
UX / UI Designer
Cigna Healthcare
2023
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Optimized the pharmacy e-commerce platform, led a new financial program integration, simplified the COVID-19 test kit ordering process, and drove a company-wide rebranding initiative.
Product Designer
Gpace
2021-2022
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Led UX strategy for a SaaS e-learning platform, growing the user base and delivering an admin dashboard with data visualization capabilities.
Senior Designer
The Baubox
2020-2021
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Designed and optimized website and in-store experiences, resulting in increased web traffic and lead conversion.
WORK EXPERIENCE
My Design philosophy
